Dan Westergren Portrait

I have spent three decades producing award-winning images as a National Geographic Society photographer, photo editor, and social media strategist. As Director of Photography at National Geographic Travel, I developed a photographic aesthetic that defined the magazine’s visual impact in print, digital, and social media.

 

I served as chief creative director for integrated sponsored content packages, meeting with clients to help close deals from $500,000-1.5 million with advertisers including the tourism boards of Montana, Florida, Switzerland, South Australia, Brand USA and others. As the central point of contact between the magazine, advertising, and digital teams I helped pioneer a method for communication between photographers in the field that enabled efficient and impactful travel reporting on Instagram, Facebook, and the popular “On Assignment” blog. The result of using social media to share photos in real time drew readers to the site and led to high advertising client satisfaction.

 

Helped launch the popular and profitable National Geographic Traveler Photography Seminar series and contributed to the program as it grew from four events the first year to more than 38 scheduled events in 2015. Presenting ten seminars each year and served as a key point of contact for thousands of NatGeo Travel readers.

 

I lead numerous photography workshops as a National Geographic expert, sharing my love of photography with travelers in all corners of the globe.

 

As a photographer, I have shot stories on all seven continents, including expeditions up Mt. Kilimanjaro, Mont Blanc, and the Matterhorn. My defining moment at the National Geographic Society came when I stood at the North Pole, after skiing the last degree of latitude, to produce photographs for a Traveler story. Though exhausted, I reflected on the organization’s history of visual excellence and proudly claimed my place in the National Geographic Family.