DAN WESTERGREN
Visual Brand Storyteller

It started with a love of photography. Decades at National Geographic. Then, a realization that everyone needs compelling content.
Today's stories are visual
As a Director of Photography, Editor, and Producer, my thoughts are always on the story. Today's media world is intrinsically visual so that's where I start. Choosing the most compelling scene and leading the audience through their journey.
Custom Content Campaigns
At Nat Geo Travel, we created native advertising campaigns long before that term was in general use. As partners began to look for mutually beneficial stories, I had the privilege to play in that content sandbox. I was creative director for many of these campaigns, starting with the final sales pitch for the partnership. As the work progressed, my role encompassed all aspects of the projects. At different times I served as campaign planner, director of photography, photographer, picture editor, writer, and video producer/director/talent.