DAN WESTERGREN

Visual Brand Storyteller

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It started with a love of photography. Decades at National Geographic. Then, a realization that everyone needs compelling content.

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Today's stories are visual

As a Director of Photography, Editor, and Producer, my thoughts are always on the story. Today's media world is intrinsically visual so that's where I start. Choosing the most compelling scene and leading the audience through their journey.

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Austin Texas for Transitions Lenses Video.

Custom Content Campaigns

 

At Nat Geo Travel, we created native advertising campaigns long before that term was in general use. As partners began to look for  mutually beneficial stories, I had the privilege to play in that content sandbox. I was creative director for many of these campaigns, starting with the final sales pitch for the partnership. As the work progressed, my role encompassed all aspects of the projects. At different times I served as campaign planner, director of photography, photographer, picture editor, writer, and video producer/director/talent.

South Australia, online, social, video
South Australia, online, social, video
Switzerland Tourism, multi-year online, social,print
Switzerland Tourism, multi-year online, social,print
Visit Florida, multi-year, online, social
Visit Florida, multi-year, online, social
Montana office of Tourism, multi-year, online, social, print
Montana office of Tourism, multi-year, online, social, print
Canada Tourism Commission, online, social
Canada Tourism Commission, online, social
Canon PIXMA printers, online video
Canon PIXMA printers, online video
Philadelphia CVB, Brand USA, print, online
Philadelphia CVB, Brand USA, print, online
Transitions for SXSW. Video, instagram, facebook, print.
Transitions for SXSW. Video, instagram, facebook, print.