Custom Content Campaigns

At Nat Geo Travel, we created native advertising campaigns long before that term was in general use. As partners began to look for  mutually beneficial stories, I had the privilege to play in that content sandbox. I was creative director for many of these campaigns, starting with the final sales pitch for the partnership. As the work progressed, my role encompassed all aspects of the projects. At different times I served as campaign planner, director of photography, photographer, picture editor, writer, and video producer/director/talent.